Enable is the SaaS platform that drives trusted relationships between B2B trading partners. They help distributors, retailers and buying groups dramatically increase rebate revenue, turning supplier incentives into a strategic driver of business growth. Over the past 10 years Enable have been on an incredible growth journey, receiving over $62m in Series A and B funding and opening offices in the USA and Canada.
As the business grew so did the scale of their marketing at which point problems began to show with the existing brand identity. Visually the branding work became boring, repetitive and difficult for the internal team to create.
Inspired by laser precision I created a new visual language that not only allowed for a greater variety in terms of look and feel by also felt much more dynamic and ownable moving forward. I also developed the a series of templates and guides that allowed the internal team to quickly and painlessly create social graphics.
Brand identity, graphic design, website design.
Jamie had an incredible impact on our brand and website, his work has real integrity throughout. The way he was able to maintain consistency in the design language across many different media was unusual and appreciated. We particularly liked how effectively Jamie uses typography in his work, which played a part in just about everything he created for us.
David Hunt - COO