Brand strategy | Visual identity

FairmontOne provide a virtual practice management service for wealth managers looking to avoid the stresses and time pressures of employing and managing staff.

FairmontOne logo design
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The challenge

As a new business FairmontOne needed branding and a strategic direction to enter the market. In a sector where business is very much transactional FairmontOne wanted do things differently by building relationships and being proactive in their approach to developing their clients business.

Fairmont One brand guidelines design
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The approach

We settled on the proposition: ‘Better business, together’. FairmontOne helps business owners better manage their day, giving them a foundation to thrive. Moving on to the brand identity system, I used growth bars as inspiration to create holding devices for graphics, block colour and text.

office strategy session
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fairmont one brand identity design on iPad
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Office meeting discussing stratgy
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fairmont one brand identity design
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