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The challenge
Big banks and global acquirers have little interest in offering multi-currency payment options to businesses who don’t have huge volume. FXC spotted an opportunity to completely disrupt the market, but needed an online presence to enable them to launch.
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The approach
The website was driven by bite sized sections of benefits and reasons to believe for potential customers, enabling them to quickly see the value of the product. We also strived to convey a message of simplicity and innovation throughout the design making it more engaging for the viewer.
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