In a world where stress and anxiety is increasing day-on-day, Smile Inside work with young children to help boost their confidence and resilience through practical workshops, helping them to build fearless futures.
Smile Inside approached me to create a new brand identity, one that would not only set them apart from their competitors but would build brand awareness and encourage schools, parents and academies to explore their services.
At the heart of the brand identity sits the logo. A smile face formed from the company initials. We then used elements of the logo to create the visual language, giving the brand it’s playful personality together with the bold colour palette for vibrancy.
Jamie did a fantastic job of distilling what we do in to a purposeful brand, clearly setting us apart. We couldn't be happier.