At the beginning of any new website project there's a rush of excitement around what the new look and feel could be. You get caught up in the possibilities and shortcut the foundation of information that's critical to its success.
To ensure we're creating a website that works hard for you and out performs your competitors, here's a list of information to gather before we start:
The company background
Detail all the information about your business.
- Who you are?
- What do you do?
- What's your vision for the future?
- Why did you set the business up?
Why the website design/redesign? (what's the problem that needs solving)?
To go to the time, effort and expense of designing or redesigning a website we need to understand the driving factor behind it.
Does the existing website have a high bounce rate? Is the current site outdated or does it need additional functionality for your business to grow?
What are the goals of the website?
In order for your new website to be a success you need to set some parameters from outset. Are you looking to increase site visits? Do you want to improve brand awareness? Get more leads?
Answers to goal setting questions will determine how we go about creating your website to ensure it's fit for purpose and delivering a return on investment.
Who are the users?
Create personas and write down in as much detail who your users are. Look at demo & psychographics, what gets them out of bed in the mornings?
Go into as much detail as possible about your users, looking at brands they like, where they socialise, how they spend their days.
What are the goals of the users?
What information are your users looking for on your site? There's generally a good reason why someone comes to your site, often they'll be looking for specific information to help them solve a problem they currently have.
Who are your competitors?
Look at both your direct and indirect competitors. Run a competitor analysis and make a list of all their strengths and weaknesses. Don't just highlight the bad, the good can also be extremely useful in helping us decide if there's features or functionality that we could incorporate and improve on that we hadn't considered.
How are you different?
What sets you apart from your rivals, does your product or service deliver something others don't? This could range from a patented product, through to a skillset or even a set of values that you live and breath that resonate with your audience.
When does the site need to go live?
Once we deeply understand the business, the competition and the users we can start to define the roadmap to success.