Tonic are a management contracting firm that focus on London’s super-prime market. With the added value of being able to provide their clients with in-house consultancy, Tonic can begin work several weeks sooner than a main contractor. I was tasked with creating the Tonic brand identity. After a discovery call and stylescape session we agreed the direction of the branding should be premium, contemporary and dynamic, which would resonate with their discerning client base.