Astrato is a cloud-based data analytics and visualisation tool that allows users to unlock powerful business insights in real-time. Astrato is no-code, meaning advanced dashboarding capabilities are simple and intuitive for everyone.
The sector is dominated by sameness, competitors offering similar services, that all look very similar. We needed to find a way to differentiate the brand was that was compelling to potential customers.
We decided to use the chaos theory as a basis for the brand identity. The theory states that within the apparent randomness of chaotic complex systems, there are underlying patterns and connectedness. We felt this was a good fit for data analytics and visualisation, which then allowed us to create a bold visual language.