Astrato

A visual identity for a new data analytics and visualisation brand

Astrato is a cloud-based data analytics and visualisation tool that allows users to unlock powerful business insights in real-time. Astrato is no-code, meaning advanced dashboarding capabilities are simple and intuitive for everyone.

Astrato brand identity and logo design Southamtpton
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The sector is dominated by sameness, competitors offering similar services, that all look very similar. We needed to find a way to differentiate the brand was that was compelling to potential customers.

Astrato branding whitepaper design
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We decided to use the chaos theory as a basis for the brand identity. The theory states that within the apparent randomness of chaotic complex systems, there are underlying patterns and connectedness. We felt this was a good fit for data analytics and visualisation, which then allowed us to create a bold visual language.

Astrato website design southampton, uk
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Astrato brand identity design
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Astrato social media advertising design
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©Jamie Gregory 2021, Freelance Graphic Designer, Southampton UK. All rights reserved.