Astrato

The sector is dominated by sameness, competitors offering similar services, that all look very similar. We needed to find a way to differentiate the brand was that was compelling to potential customers.

We decided to use the chaos theory as a basis for the brand identity. The theory states that within the apparent randomness of chaotic complex systems, there are underlying patterns and connectedness. We felt this was a good fit for data analytics and visualisation, which then allowed us to create a bold visual language.