Astrato is a cloud-based data analytics and visualisation tool that allows users to unlock powerful business insights in real-time. Astrato is no-code, meaning advanced dashboarding capabilities are simple and intuitive for everyone.
The sector is dominated by sameness, competitors offering similar services, that all look very similar. We needed to find a way to differentiate the brand was that was compelling to potential customers.
We decided to use the chaos theory as a basis for the brand identity. The theory states that within the apparent randomness of chaotic complex systems, there are underlying patterns and connectedness.
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