Maunder XV is a start up brand on a mission to redefine outerwear. Bridging performance, style and fashion with high performing jackets that go where others won't.
Clothing is a fiercely competitive industry with high upfront costs and little brand equity in the minds of buyers for new players.
With this in mind Maunder XV looked to do things differently by crowd funding their new technical jacket, an every scenario jacket that works as well in extreme conditions as it does your commute to work.
The success or failure of this project would boil down to how many backers it could attract. Research pointed to customers being fashion conscious, adventurers that didn't want to compromise on the details.
In the initial phase creating a desirable product that people could get behind was key, we looked to develop Maunder XV into a premium lifestyle brand, made using only the finest materials here in the UK.
Funding round exceeded by 123%.
What I did
Brand identity design, graphic design, creative direction.