Jamie Gregory


Maunder XV

Branding a new outerwear start-up

Maunder XV is a start up brand on a mission to redefine outerwear. Bridging performance, style and fashion with high performing jackets that go where others won’t. Maunder XV looked to do things differently by crowd funding their new technical jacket, the success/failure of which would ultimately depend on how many backers it could attract. My brief was to create a premium feel brand identity that would appeal to the fashion conscious.

Maunder XV logo and brand identity design
Maunder XV branding on jacket sleeve
Maunder XV branded look book design
Maunder XV design and branding for hangtag and collateral
Man and woman walking to hotel entrance wearing Maunder XV jackets
Maunder XV branded packaging design
Woman wearing Maunder XV jacket in forest
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Other projects

Getting on Board
Engaging potential trustees with an informative guide
Maunder XV
Branding a new outerwear start-up